| Brand | DICE UNDERWEAR |
| Product/Service | DICE BOXERS |
| Entrant | TNA DDB EGYPT Cairo, EGYPT |
| Category | Clothing, Footwear & Accessories |
| Entrant Company: | TNA DDB EGYPT Cairo, EGYPT |
| Advertising Agency: | TNA DDB EGYPT Cairo, EGYPT |
| Production Company: | TNP (TAREK NOUR PRODUCTIONS) Cairo, EGYPT |
Brief Explanation
a lot of Egyptian words has double meaning and connotations, in this ad we used the power of this language and played with the words in a funny way to deliver our message that Dice boxers fit all sizes and it is yours
Credits
| Creative Team: Basel El Deeb/Karim Ayesh/Sevag Serkissian/Hashem El Sokkary |
Creative Director |
| Sherine Kamal |
Advertiser's Supervisor |
| Mahmoud Khattab |
Producer |
| Mohamed El Kalawi |
Director |
| Mohamed El Sayed/Tarek Rashed |
Editor |
| Sam Izak |
Sound Design/Arrangement |
| Tarek Nour Studios |
Post Production |
| Hazem El Saadani |
Account Manager |
| Islam Abdel Samee |
Director Of Photography |
| Tarek Nour Studios |
EditingCompany |