| Brand | DICE UNDERWEAR |
| Product/Service | DICE BOXERS |
| Entrant | TNA DDB EGYPT Cairo, EGYPT |
| Category | Clothing, Footwear & Accessories |
| Entrant Company: | TNA DDB EGYPT Cairo, EGYPT |
| Advertising Agency: | TNA DDB EGYPT Cairo, EGYPT |
| Production Company: | TNP (TAREK NOUR PRODUCTIONS) Cairo, EGYPT |
Brief Explanation
Identity: In the kingdom of Mandom a man is actually two men.
The man upstairs, and the man downstairs.
This copy is dedicated to the latter.
Vocabulary: Standing, playing, riding, jumping, and jumping really hard all carry a second and very special meaning in the Egyptian vernacular.
It takes little imagination to decipher this un-complex male code.
Credits
| Creative Team: Basel El Deeb/Karim Ayesh/Sevag Serkissian/Hashem El Sokkary |
Creative Director |
| Sherine Kamal |
Advertiser's Supervisor |
| Mahmoud Khattab |
Producer |
| Mohamed El Kalawi |
Director |
| Mohamed El Sayed/Tarek Rashed |
Editor |
| Sam Izak |
Sound Design/Arrangement |
| Tarek Nour Studios |
Post Production |
| Hazem El Saadani |
Account Manager |
| Islam Abdel Samee |
Director Of Photography |
| Tarek Nour Studios |
EditingCompany |