After decades of dictatorship, the Tunisian people had finally overthrown dictator Ben Ali. But a few weeks before their first ever free elections, only 55% at best were planning to vote. Thus forgetting the main objective of the revolution: democracy for Tunisia. Engagement Citoyen, a non-profit organization that aims to promote tunisians' democratic awakening, asked us to inspire a higher turnout at upcoming elections.
To re-awaken people's political engagement we needed a strong and effective reminder. So we set up an engaging stunt in La Goulette. We put back Ben Ali's giant poster. The poster inevitably provoked the residents. But when they tore it down, they discovered another one underneath: BEWARE, DICTATORSHIP CAN RETURN. ON OCTOBER 23RD, VOTE. The event was turned into a viral video.
As Tunisians trust social media more than traditional media, they really believed Ben Ali was back when seeing the video... Until they saw the second poster.