2012 Winners & Shortlists
WOMEN AND WORK
Silver Campaign
Campaign
1 of 2
2 of 2
| Brand | ATFD |
| Product/Service | TUNISIAN WOMEN'S RIGHTS ASOCIATION |
| Entrant | MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA |
| 1 of 2 Campaign | |
| Category | Public Health & Safety, Public Awareness, Fundraising and Appeals |
| Entrant Company: | MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA |
| Advertising Agency: | MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA |
| Production Company: | NOT'PROD Tunis, TUNISIA |
Brief Explanation
A woman's voice is hacked by a male's voice. She feels really bad about it as the male's voice gives a sexist vision of how Tunisia should treat women. The film ends by this statement: Don't let anyone take your voice / your vote. On October 23rd, go vote. In Tunisian Arabic, voice and vote are the same word: soutek The film was aired 2 weeks before first Tunisian national elections.Credits
| Name | Role |
|---|---|
| Nicolas Courant | Creative Director |
| Ali Mokdad/Steve Hough/Asma Kanzari | Copywriter |
| Aziz Mbazaia/Moez Nemsi | Agency Producer |
| Sonia Barbaria | Account Supervisor |
| Ahlem Ben Hadj | Advertiser's Supervisor |
| Ahmed Hassi/Makrem Abdellatif | Producer |
| Xavier Mairesse | Director |
| Cherifa Benslamia | Planner |