2012 Winners & Shortlists

PM NEON

BrandPUMA
Product/ServiceAFTER HOURS ATHLETE
EntrantLIVINGROOM COMMUNICATIONS Dubai, UNITED ARAB EMIRATES
CategoryInternet Film
Entrant Company:LIVINGROOM COMMUNICATIONS Dubai, UNITED ARAB EMIRATES
Advertising Agency:LIVINGROOM COMMUNICATIONS Dubai, UNITED ARAB EMIRATES
Production Company:LES FOLIES DESIGNHAUS Dubai, UNITED ARAB EMIRATES

Brief Explanation

A short 10 second Internet film that uses the flickering of a neon Puma sign to salute the After Hours Athletes by highlighting the time "P.M." in the PUMA name.

Credits

Name Role
Mansoor A Bhatti/Martino O'brien Creative Director
Priya Shyam Copywriter
Carlos Khoury Art Director
Corinne Abi Habib Account Supervisor
Mohammed Abulhuda Director
Mohammed Abulhuda Editor
Ziad Moukarzel Music