| Brand | RTA |
| Product/Service | TEXTING & DRIVING |
| Entrant | LIVINGROOM COMMUNICATIONS Dubai, UNITED ARAB EMIRATES |
| Category | Public Health & Safety, Public Awareness, Fundraising and Appeals |
| Entrant Company: | LIVINGROOM COMMUNICATIONS Dubai, UNITED ARAB EMIRATES |
| Advertising Agency: | LIVINGROOM COMMUNICATIONS Dubai, UNITED ARAB EMIRATES |
| Production Company: | LES FOLIES DESIGNHAUS Dubai, UNITED ARAB EMIRATES |
Brief Explanation
We delayed the start of the main movie for a couple of minutes, and then aired the commercial. The objective was to raise awareness of the dangers of texting and driving, and ask people to take the pledge on Facebook not to let an accident happen.
Credits
| Mansoor A Bhatti/Martino O'brien |
Creative Director |
| Martino O'brien/Priya Shyam |
Copywriter |
| Nisreen Shahin |
Art Director |
| Danny Oneissi |
Account Supervisor |
| Mohammed Abulhuda |
Director |
| Mohammed Abulhuda |
Editor |
| Brenda Kasser |
Planner |