2012 Winners & Shortlists

CAN 2012

BrandTUNISIANA
Product/ServiceCORPORATE MESSAGE
EntrantJWT TUNISIA Tunis , TUNISIA
CategoryCorporate Image
Entrant Company:JWT TUNISIA Tunis, TUNISIA
Advertising Agency:JWT TUNISIA Tunis, TUNISIA
Production Company:PROPAGANDA Tunis, TUNISIA

Brief Explanation

Tunisian were like one last January, as one they started the revolution and kicked Ben Ali out. However since then, we have never been so divided (politics, gender, opinions….), everyone misses those moments… The African cup is perfect occasion to unite Tunisians again, not only unite them behind their national team but also revive their patriotism and remind them that this country is worth fighting for. Tunisiana,  being the largest telco, it’s the only brand that can inspire unity, hence this campaign. Just for info: the client brief was a 100% bonus on recharge.

Credits

Name Role
Naja Ramsey Chief Creative Officer
El Zoghlami Ahmed Executive Creative Director
Chouk Houda Copywriter
M'timet Racem Art Director
Jebnouni Soumaya Agency Producer
Mahjoub Ahmed Account Supervisor
Marzouk Imed Producer
Berg Julius Director
Media Lab Post Production
Zinka Music
Ben Hamza Fatene Account Manager
Kaddour Hazem Planner