| Brand | TUNISIANA |
| Product/Service | TELECOMMUNICATIONS |
| Entrant | JWT TUNISIA Tunis , TUNISIA |
| Category | Commercial Public Services |
| Entrant Company: | JWT TUNISIA Tunis, TUNISIA |
| Advertising Agency: | JWT TUNISIA Tunis, TUNISIA |
| Production Company: | NOT'PROD Tunis, TUNISIA |
Brief Explanation
Tunisiana Launched a new and exclusive service for prepaid : credit calls. If you have no credit, you can call someone one minute and pay the next time you recharge. We needed to dramatize the real benefit of the service : it can save your life. After a qualitative research, it appears that people never finish their conversations when they get out of credit, and that extra minute can change a lot of things, it can save their life. So we called the product minute SOS, and dramatize its benefit on TV, showing how it can really save you.
Credits
| Naja Ramsey |
Chief Creative Officer |
| El Zoghlami Ahmed |
Executive Creative Director |
| Chouk Houda |
Copywriter |
| Triki Mohamed-Ali |
Art Director |
| Jebnouni Soumaya |
Agency Producer |
| Mahjoub Ahmed |
Account Supervisor |
| Hassi Ahmed |
Producer |
| Rennoh Hervé |
Director |
| Ben Tara Nadime |
Sound Design/Arrangement |
| Not'prod |
Post Production |
| Ben Tara Nadime |
Music |
| Ben Hamza Fatene |
Account Manager |
| Kaddour Hazem |
Planner |
| Quesemand David |
Director Of Photography |