2012 Winners & Shortlists

SHARE THE JOY

Brand7DAYS
Product/ServiceMINI CROISSANT
EntrantIN COMMUNICATIONS Jeddah, SAUDI ARABIA
CategoryFoods
Entrant Company:IN COMMUNICATIONS Jeddah, SAUDI ARABIA
Advertising Agency:IN COMMUNICATIONS Jeddah, SAUDI ARABIA
Production Company:VIP FILMS Beirut, LEBANON

Brief Explanation

As they say “The world is a small village”, and with 7Days mini croissant the world has gone “mini” where everybody enjoys these mini delights. To reinforce the product positioning “Share The Joy”, this creative idea shows how everybody is so close to everybody else, they are “magically” connected in a way or another wherever they are and whatever they are doing, 7Days minis are getting them together in this lively, dynamic and interactive execution.

Credits

Name Role
Ali Hamadeh Creative Director
Ali Hamadeh Copywriter
Abbas Alwazir Account Supervisor
Mohamed Badran Advertiser's Supervisor
Rafic Tamba Producer
Dirk Verheye Director
Alleycat Post Production