2012 Winners & Shortlists
SELEWA RADIO
Gold Campaign
Campaign
1 of 5
2 of 5
3 of 5
4 of 5
5 of 5
| Brand | VODAFONE EGYPT |
| Product/Service | RADIO VODAFONE |
| Entrant | MEDIA DIRECTION OMD Cairo, EGYPT |
| 3 of 5 Campaign | |
| Category | Commercial Public Services |
| Entrant Company: | MEDIA DIRECTION OMD Cairo, EGYPT |
| Advertising Agency: | JWT CAIRO, EGYPT |
| Production Company: | ECU PRODUCTIONS Cairo, EGYPT |
Brief Explanation
Third copy of the Selewa campaign emphasizing Radio Vodafone product by entertaining the selewa through downloading the selewa song. The jingle of the copy created a hype in Egypt via social media, ringing tones and radio through airing the jingle. The name of the song "hess el selea" became a common joke later amongst many Egyptians that was forwarded on messages and phone chatting.Credits
| Name | Role |
|---|---|
| Islam Serag | Art Director |