2012 Winners & Shortlists
SELEWA COVERAGE
Gold Campaign
Campaign
1 of 5
2 of 5
3 of 5
4 of 5
5 of 5
| Brand | VODAFONE EGYPT |
| Product/Service | VODAFONE COVERAGE |
| Entrant | MEDIA DIRECTION OMD Cairo, EGYPT |
| 2 of 5 Campaign | |
| Category | Commercial Public Services |
| Entrant Company: | MEDIA DIRECTION OMD Cairo, EGYPT |
| Advertising Agency: | JWT CAIRO, EGYPT |
| Production Company: | ECU PRODUCTIONS Cairo, EGYPT |
Brief Explanation
The copy is the second part of the network holistic campaign for Vodafone's Services that was aired in Ramadan. The message continued on with the “El Selewa” theme- an animal and a phenomenon associated with Egyptian’s courage and adaptability. The second copy of the series focused on VFE strong covergae from anywhere.Credits
| Name | Role |
|---|---|
| Islam Serag | Art Director |