2012 Winners & Shortlists
SELEWA USB
Gold Campaign
Campaign
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| Brand | VODAFONE EGYPT |
| Product/Service | USB CONNECTION |
| Entrant | MEDIA DIRECTION OMD Cairo, EGYPT |
| 1 of 5 Campaign | |
| Category | Commercial Public Services |
| Entrant Company: | MEDIA DIRECTION OMD Cairo, EGYPT |
| Advertising Agency: | JWT CAIRO, EGYPT |
| Production Company: | ECU PRODUCTIONS Cairo, EGYPT |
Brief Explanation
The copy was executed in order to stand out amongst Ramadan TV clutter. The message was introduced by mid-Ramadan and created the hype in only 2 weeks. “El Selewa”- an animal and a phenomenon associated with Egyptian’s courage and adaptability was used in VFE’s campaign to emphasize the power of all Vodafone's Internet Services.Credits
| Name | Company | Role |
|---|---|---|
| Islam Serag | Art Director | |
| Ronald Koukjian | MEDIA DIRECTION OMD Cairo | General Manager |
| Rehab Assy | MEDIA DIRECTION OMD Cairo | Planning Director |
| Hedi Samir | MEDIA DIRECTION OMD Cairo | Planning Manager |
| Mohamed Hatem | MEDIA DIRECTION OMD Cairo | Buying Manager |
| Tarek Hosny | Vodafone Egypt | Head of Marcom |
| Mahmoud Nabil | Vodafone Egypt | Senior Media Team Member |
| Mohamed Youssry | Marketing manager | |
| Tamer Attalla | Vodafone Egypt | Media Team member |
| Mohamed Hammady/ Tameem | JWT | Creative Director |
| Mohamed Hammady | JWT | Copywriter |
| Ahmed Galal | JWT | Director |
| Leo Carbotta | JWT | Director Of Photography |
| Mohsen Abdelwahab | JWT | Editor |
| Azman | JWT | Post |
| Khaled Zaki | JWT | Producer |
| Mahmoud Hassan / Nada Kamel | ECU | Account Managers |
| Hatem el Kashef / Shady Abdellatif | ECU | Planners |