Campaign
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Brand VODAFONE EGYPT
Product/Service USB CONNECTION
Entrant MEDIA DIRECTION OMD Cairo, EGYPT
1 of 5 Campaign
Category Commercial Public Services
Entrant Company: MEDIA DIRECTION OMD Cairo, EGYPT
Advertising Agency: JWT CAIRO, EGYPT
Production Company: ECU PRODUCTIONS Cairo, EGYPT
Brief Explanation
The copy was executed in order to stand out amongst Ramadan TV clutter. The message was introduced by mid-Ramadan and created the hype in only 2 weeks. “El Selewa”- an animal and a phenomenon associated with Egyptian’s courage and adaptability was used in VFE’s campaign to emphasize the power of all Vodafone's Internet Services.
Credits
Islam Serag
Art Director
Ronald Koukjian
MEDIA DIRECTION OMD Cairo
General Manager
Rehab Assy
MEDIA DIRECTION OMD Cairo
Planning Director
Hedi Samir
MEDIA DIRECTION OMD Cairo
Planning Manager
Mohamed Hatem
MEDIA DIRECTION OMD Cairo
Buying Manager
Tarek Hosny
Vodafone Egypt
Head of Marcom
Mahmoud Nabil
Vodafone Egypt
Senior Media Team Member
Mohamed Youssry
Marketing manager
Tamer Attalla
Vodafone Egypt
Media Team member
Mohamed Hammady/ Tameem
JWT
Creative Director
Mohamed Hammady
JWT
Copywriter
Ahmed Galal
JWT
Director
Leo Carbotta
JWT
Director Of Photography
Mohsen Abdelwahab
JWT
Editor
Azman
JWT
Post
Khaled Zaki
JWT
Producer
Mahmoud Hassan / Nada Kamel
ECU
Account Managers
Hatem el Kashef / Shady Abdellatif
ECU
Planners