| Brand | CLOROX COMPANY |
| Product/Service | CLOROX LIQUID BLEACH AND CLOROX FOR COLORS |
| Entrant | ADVANTAGE MARKETING & ADVERTISING Cairo, EGYPT |
| Category | Household, Home Appliances & Furnishings, Home Electronics & Audio-Visual |
| Entrant Company: | ADVANTAGE MARKETING & ADVERTISING Cairo, EGYPT |
| Advertising Agency: | ADVANTAGE MARKETING & ADVERTISING Cairo, EGYPT |
| Production Company: | ELEVEN Cairo, EGYPT |
Brief Explanation
It is known for mischievous young men in Egypt to steal intimate moments with their girlfriends in the car in dark places, risking getting caught by conservative hands, who do not accept these kinds of situations in public streets. For that, they need to beware and be extra sure that it’s dark enough to cover whatever mischief they’re up to. But if all mothers in Egypt use Clorox, no darkness in the world can shield them, not when their shirts come totally alight.
Credits
| Hazem Hussein |
Chief Creative Officer |
| Ronald Scott Wild |
Executive Creative Director |
| Mahmoud Hosni |
Copywriter |
| Mohamed Mourad |
Producer |
| Mariam Abou- Ouf |
Director |
| Hassan El Touny/Mohsen Abd El Wahab |
Editor |
| Feedback |
Sound Design/Arrangement |
| Rumble Fish |
Post Production |
| Ahmed Morsy |
Cameraman |
| Sary Hany (Composer) |
Music |
| Mostafa Elwany |
Account Manager |
| Ahmed Morsy |
Cinematographer |
| Ahmed Morsy |
Director Of Photography |
| 2b |
EditingCompany |
| Tamer El Ezaby, Executive VP; Alia Oraby, Account Executive |
Other Credits |