| Brand | CLOROX COMPANY |
| Product/Service | CLOROX LIQUID BLEACH AND CLOROX FOR COLORS |
| Entrant | ADVANTAGE MARKETING & ADVERTISING Cairo, EGYPT |
| Category | Household, Home Appliances & Furnishings, Home Electronics & Audio-Visual |
| Entrant Company: | ADVANTAGE MARKETING & ADVERTISING Cairo, EGYPT |
| Advertising Agency: | ADVANTAGE MARKETING & ADVERTISING Cairo, EGYPT |
| Production Company: | ELEVEN Cairo, EGYPT |
Brief Explanation
Egyptian local butchers have quite a distinct style. They like listening to music loudly, they love riding their Vespa in the streets while listening to that loud music and of course let's not forget they proudly love wearing their squeaky clean galabaya. But when the Butcher is wearing his white galabaya –which is cleaned with Clorox making it literally light up – combined with the Vespa and the loud music, that scene would make any cop suspicious. However, who are the cops supposed to chase when ALL the butchers wives use Clorox!
Credits
| Hazem Hussein |
Chief Creative Officer |
| Ronald Scott Wild |
Executive Creative Director |
| Mahmoud Hosni |
Copywriter |
| Mohamed Mourad |
Producer |
| Mariam Abou- Ouf |
Director |
| Hassan El Touny/Mohsen Abd El Wahab |
Editor |
| Feedback |
Sound Design/Arrangement |
| Rumble Fish |
Post Production |
| Ahmed Morsy |
Cameraman |
| Sary Hany (Composer) |
Music |
| Mostafa Elwany |
Account Manager |
| Ahmed Morsy |
Cinematographer |
| Ahmed Morsy |
Director Of Photography |
| 2b |
EditingCompany |
| Tamer El Ezaby, Executive VP; Alia Oraby, Account Executive |
Other Credits |