2012 Winners & Shortlists

HIDE & SEEK

BrandCLOROX COMPANY
Product/ServiceCLOROX LIQUID BLEACH AND CLOROX FOR COLORS
EntrantADVANTAGE MARKETING & ADVERTISING Cairo, EGYPT
CategoryHousehold, Home Appliances & Furnishings, Home Electronics & Audio-Visual
Entrant Company:ADVANTAGE MARKETING & ADVERTISING Cairo, EGYPT
Advertising Agency:ADVANTAGE MARKETING & ADVERTISING Cairo, EGYPT
Production Company:ELEVEN Cairo, EGYPT

Brief Explanation

It’s true that Clorox does clean clothes very well, especially kid’s clothes that they play with and for some reason tend to attract the toughest stains. Even if those clothes are colored, Clorox still does the job without fading the colors and makes them come alight. So even children need to beware because if they try to play hide and seek in a dark place, they’ll get caught easily and won’t have a choice but to change the game.

Credits

Name Role
Hazem Hussein Chief Creative Officer
Ronald Scott Wild Executive Creative Director
Mahmoud Hosni Copywriter
Mohamed Mourad Producer
Mariam Abou- Ouf Director
Hassan El Touny/Mohsen Abd El Wahab Editor
Feedback Sound Design/Arrangement
Rumble Fish Post Production
Ahmed Morsy Cameraman
Sary Hany (Composer) Music
Mostafa Elwany Account Manager
Ahmed Morsy Cinematographer
Ahmed Morsy Director Of Photography
2b EditingCompany
Tamer El Ezaby, Executive VP; Alia Oraby, Account Executive Other Credits