| Brand | CLOROX COMPANY |
| Product/Service | CLOROX LIQUID BLEACH AND CLOROX FOR COLORS |
| Entrant | ADVANTAGE MARKETING & ADVERTISING Cairo, EGYPT |
| Category | Household, Home Appliances & Furnishings, Home Electronics & Audio-Visual |
| Entrant Company: | ADVANTAGE MARKETING & ADVERTISING Cairo, EGYPT |
| Advertising Agency: | ADVANTAGE MARKETING & ADVERTISING Cairo, EGYPT |
| Production Company: | ELEVEN Cairo, EGYPT |
Brief Explanation
The first moments for a bride and groom on their wedding night are the most embarrassing, especially when the intimate ones are about to follow… so customarily in these circumstances, couples dim or even turn off the lights, just so that it’s not as embarrassing. But even the newlyweds should beware that once the lights are turned off; the bride’s dress comes alight like a lamp…the in-laws use Clorox for cleaning and brightening the dress. It is quite common for middle class Egyptian families to rent out their wedding dresses.
Credits
| Hazem Hussein |
Chief Creative Officer |
| Ronald Scott Wild |
Executive Creative Director |
| Mahmoud Hosni |
Copywriter |
| Mohamed Mourad |
Producer |
| Mariam Abou- Ouf |
Director |
| Hassan El Touny/Mohsen Abd El Wahab |
Editor |
| Feedback |
Sound Design/Arrangement |
| Rumble Fish |
Post Production |
| Ahmed Morsy |
Cameraman |
| Sary Hany (Composer) |
Music |
| Mostafa Elwany |
Account Manager |
| Ahmed Morsy |
Cinematographer |
| Ahmed Morsy |
Director Of Photography |
| 2b |
EditingCompany |
| Tamer El Ezaby, Executive VP; Alia Oraby, Account Executive |
Other Credits |