| Brand | BEIRUT DUTY FREE |
| Product/Service | DUTY FREE |
| Entrant | M&C SAATCHI Beirut, LEBANON |
| Category | Internet Film |
| Entrant Company: | M&C SAATCHI Beirut, LEBANON |
| Advertising Agency: | M&C SAATCHI Beirut, LEBANON |
| Production Company: | ZOE PRODUCTION BEIRUT Beirut, LEBANON |
Brief Explanation
Beirut Duty Free wanted to create a campaign to counter the fact that leaving Lebanon is often very emotional and doesn’t always create the perfect mood for people to purchase anything at the Duty Free.
Our solution was to create one more great memory of Lebanon for travelers to enjoy before they leave, extending the vibrancy and spirit of the country into the Duty Free area and giving people one last happy experience to take back home.
We did this by creating a live event at the airport’s Duty Free using a traditional Lebanese dance (Dabké), and filmed the whole thing with the aim to create a viral film..
Credits
| Samer Younes |
Executive Creative Director |
| Odile Riachi - Barry Brand - Alexandre Choucair |
Creative Director |
| Krystel Riachi |
Copywriter |
| Maya Toutounji |
Art Director |
| Sami Chahine - Valerie Lahoud |
Producer |
| Amin Dora |
Director |
| Song Title: Houwarra "bladi Ard El Hadara" |
Sound Design/Arrangement |
| Performed By: Alain Merheb (Jade Re-Edit 2011) |
Music |
| Frederick Dakouny - Aurelie Khoros |
Account Manager |
| Muriel Aboulrouss |
Director Of Photography |