| Brand | KUNHADI |
| Product/Service | ROAD SAFETY AWARENESS |
| Entrant | M&C SAATCHI Beirut, LEBANON |
| Category | Public Health & Safety, Public Awareness, Fundraising and Appeals |
| Entrant Company: | M&C SAATCHI Beirut, LEBANON |
| Advertising Agency: | M&C SAATCHI Beirut, LEBANON |
| Production Company: | ZOE PRODUCTION BEIRUT Beirut, LEBANON |
Brief Explanation
Traditionally, children give their moms flowers on Mother’s Day. From that insight stemmed the concept for Kunhadi’s Mother’s Day commercial, reminding the youth to drive safely in an unprecedented and emotional way.
Credits
| Samer Younes |
Executive Creative Director |
| Pierre Khoury |
Creative Director |
| Maral Ghanma |
Copywriter |
| Hadi Syriani - Rola Ghotmeh |
Art Director |
| Elie Zreik |
Agency Producer |
| Sami Chahine - Valerie Lahoud |
Producer |
| Henry Bassil |
Director |
| Philippe Khayat |
Music |
| Marie Claude Hajjar - Grace Zakka |
Account Manager |
| Pierre Mouarkech |
Director Of Photography |