mtc touch telecom wanted to wish all their customers happy holidays during the festive season, but they wanted to move away from the rigid corporate communication and to deliver their message in a fun way.
After a very successful launch campaign for their 3G connection, it was decided to build on the fame of the campaign’s two main characters, Speedy and Amigo.
They had already become known in Lebanon for their catch phrase “bati2,” which means “too slow” in Arabic, and would serve as perfect messengers for the greeting.
We simply created a scene showing our comedy duo at home, with Amigo coming down the chimney as Santa Claus and Speedy unable resist timing him, creating a fun seasonal corporate message that even Christmas can’t beat 3.9G.