| Brand | ZAIN |
| Product/Service | ZAIN TELECOMMUNICATIONS |
| Entrant | M&C SAATCHI Beirut, LEBANON |
| Category | Commercial Public Services |
| Entrant Company: | M&C SAATCHI Beirut, LEBANON |
| Advertising Agency: | M&C SAATCHI Beirut, LEBANON |
| Production Company: | CITY FILMS Beirut, LEBANON |
Brief Explanation
Telecom companies often overpromise and under-deliver, leaving subscribers frustrated and dissatisfied. Since Zain telecom sought to recruit unhappy subscribers from other networks, the agency built on that insight by giving a well-known fairytale a new and unexpected ending.
Credits
| Samer Younes |
Executive Creative Director |
| Pierre Khoury |
Creative Director |
| Maral Ghanma |
Copywriter |
| Rola Ghotmeh |
Art Director |
| Elie Zreik |
Agency Producer |
| Joyce Hadifeh |
Producer |
| Michal Sablinksy |
Director |
| Harry Hadeshian |
Sound Design/Arrangement |
| Platige Image |
Post Production |
| Harry Hadeshian |
Music |
| Olfa Mourad - Raneem Mourad |
Account Manager |
| Tomasz Augustynek |
Director Of Photography |