Lebanon was notorious for its slow Internet and mtc touch was set to launch their 3G technology onto the market. Given that comparison advertising is banned in Lebanon, our challenge was to communicate that mtc touch’s 3.9G would be faster than the competition’s speed, without direct reference.
Our Solution: Speedy and Amigo.
Their mission: Find anything faster than 3.9G from mtc touch.
Their catchphrase, “bati2,” is Arabic for “too slow.”