2012 Winners & Shortlists

Brief Explanation

The Lebanese society is used to the show-off trend, which consists of buying the newest cars, drinking the most expensive champagne, and last but not least having a special phone number, (for some people is the best bragging tool) all of which occur regardless of the person’s economical state. Based on this famous trait, unique only to the Lebanese people, Bob (Ibrahim) was born. He’s the global advisor of everything and anything. He lives on the plane; he’s the most famous guy on earth… Being successful and very famous like Bob isn’t an easy job, that’s why he has decided to return to Lebanon to take a break and possibly buy Beirut’s historical landmarks (ie St.George Hotel). Even before buying the number one platinum phone number (71 000000) from the auction, Bob is already giving out the number as a tool to charm the ladies. The Ministry of Telecom organized an auction on platinum numbers to boost the treasury. The auction was a success in response to the ad. Bob became a key reference in the society, with his name becoming the adjective for showing off.