2012 Winners & Shortlists

GET IN SHAPE

BrandESQUARE - EVENTS & EXIBITIONS
Product/ServiceIN SHAPE EXHIBITION
EntrantCLEMENTINE Beirut, LEBANON
CategoryTravel, Transport, Entertainment & Leisure
Entrant Company:CLEMENTINE Beirut, LEBANON
Advertising Agency:CLEMENTINE Beirut, LEBANON
Production Company:CLEMENTINE Beirut, LEBANON

Brief Explanation

The base of this ad relies on its daring approach and its clever use of a subject considered to be a taboo in our society. After a long battle with the legal censorship in Lebanon, the ad was finally aired. In a conservative market, an advertisement this daring breaks the rules and the restrictions.

Credits

Name Role
Sami Saab Creative Director
Sami Saab Copywriter
Nadim Zgheib Art Director
Jessica Khawaja Agency Producer
Georges Najm Account Supervisor
Tania Eid Advertiser's Supervisor
Jessica Khawaja Producer
Fadi Kassem Director
Ghada Abdel Sater Editor
Rez Post Production
Cynthia Khoury Account Manager
Georges Najm Planner
Fadi Kassem Director Of Photography