| Brand | HOME CITY |
| Product/Service | FURNITURE |
| Entrant | CLEMENTINE Beirut, LEBANON |
| Category | Household, Home Appliances & Furnishings, Home Electronics & Audio-Visual |
| Entrant Company: | CLEMENTINE Beirut, LEBANON |
| Advertising Agency: | CLEMENTINE Beirut, LEBANON |
| Production Company: | GLOBAL FILMS Beirut, LEBANON |
Brief Explanation
In music, everyone knows the basic notes that build up a song “Do Ré Mi Fa Sol La Si”. Why not use those well-recognized notes, but twist them
(Do Re Mi Fa Soldes La Si) in a way to announce the beginning of the sale promotions (Soldes in French means Sale in English)? To further emphasize on the festive side of this ad, it was shot using an iPhone thus introducing the home video style taping.
The clever use of the usual musical notes, in addition to the innocent expression on the young girl’s face, aim to deliver a memorable campaign that captures the hearts and enters the minds of all viewers. It is a tune you cannot forget.
Credits
| Sami Saab |
Creative Director |
| Sami Saab |
Copywriter |
| Nadim Zgheib |
Art Director |
| Marianne Aoun |
Agency Producer |
| Georges Najm |
Account Supervisor |
| Tony Herro |
Advertiser's Supervisor |
| Ziad Sarrouh |
Producer |
| Jad Aouad |
Director |
| Michel Raad |
Editor |
| Alley Cat |
Post Production |
| Hanadi Bou Habib |
Account Manager |
| Georges Najm |
Planner |
| Fadi Kassem |
Director Of Photography |