| Brand | THE COCA-COLA COMPANY |
| Product/Service | COCA-COLA |
| Entrant | ELEPHANT Cairo, EGYPT |
| Category | Internet Film |
| Entrant Company: | ELEPHANT Cairo, EGYPT |
| Advertising Agency: | ELEPHANT Cairo, EGYPT |
| Production Company: | MELON CAIRO, EGYPT |
Brief Explanation
Three months following our euphoric revolution,
things weren't going too well. Nothing had changed,
and a general mood of apathy and despair took over.
As Egyptians began to heavily criticize each other, and
unity gave way to negativity and segregation we released this film.
This film was an effort by Coke and Elephant
to cheer people up and get them to be positive again.
It is also a tip of the hat to the social network that
helped start it all.
Credits
| Ali Ali/Maged Nassar |
Creative Director |
| Ali Ali/Maged Nassar |
Copywriter |
| Maged Nassar/Ali Ali |
Art Director |
| Hossam Fawzy |
Producer |
| Ali Ali |
Director |
| Mohsen Abdelwahab/Azman |
Editor |
| Hosni Ali |
Sound Design/Arrangement |
| Jan Honza/Boogie Films |
Post Production |
| Daniel Spacek/Embryo Czech Republic |
Animation |
| Azman |
Editing Company |