2012 Winners & Shortlists

BREAK THE SILENCE - REPETITION

Gold
BrandHIMAYA
Product/ServiceCHILD SEXUAL ABUSE AWARENESS
EntrantLEO BURNETT BEIRUT, LEBANON
CategoryPublic Health & Safety, Public Awareness, Fundraising and Appeals
Entrant Company:LEO BURNETT BEIRUT, LEBANON
Advertising Agency:LEO BURNETT BEIRUT, LEBANON
Production Company:INTAJ THE PRODUCTION HOUSE Beirut, LEBANON

Brief Explanation

1 out of 7 children in Lebanon is a victim of sexual abuse and no one dares to talk about it. In order to break the taboo in homes and schools, where abuse is still happening, we addressed our message to the silent witnesses who know, but don’t dare to speak. We showed a predator repeatedly entering a little girl’s room, while people were watching the abuse in a setup of a play in a theatre. The parents were the silent spectators turning off the light, to ignore what was happening.

Credits

Name Role
Bechara Mouzannar Chief Creative Officer
Bechara Mouzannar Executive Creative Director
Areej Mahmoud Creative Director
Salem Habbous Copywriter
Charbel Sawane/Krystel Hoche/Marya Ghazzaoui Art Director
Account Supervisor
Danielle Moussalli Producer
Renaud Philips Director
Luticia Philips/Mounir Haydamous Editor
Jade Souaid/Fady Tabbal Sound Design/Arrangement
Vtr Beirut/Renault Philips Post Production
Nicholas Khoury Cameraman
Platform Lighting
Jade Souaid/Fady Tabbal Music
Michel Haddad Communication Executive
Renaud Philips Cinematographer
Tony El Khazen Director Of Photography
VTR Beirut EditingCompany
Nada Abisaleh Deputy Managing Director