Public Health & Safety, Public Awareness, Fundraising and Appeals
Entrant Company:
LEO BURNETT BEIRUT, LEBANON
Advertising Agency:
LEO BURNETT BEIRUT, LEBANON
Production Company:
INTAJ THE PRODUCTION HOUSE Beirut, LEBANON
Brief Explanation
1 out of 7 children in Lebanon is a victim of sexual abuse and no one dares to talk about it.
In order to break the taboo in homes and schools, where abuse is still happening, we addressed our message to the silent witnesses who know, but don’t dare to speak.
We showed a predator repeatedly entering a little girl’s room, while people were watching the abuse in a setup of a play in a theatre. The parents were the silent spectators turning off the light, to ignore what was happening.