| Brand | BRAND PROTECTION GROUP (BPG) |
| Product/Service | BRAND PROTECTION GROUP |
| Entrant | LEO BURNETT BEIRUT, LEBANON |
| Category | Corporate Image |
| Entrant Company: | LEO BURNETT BEIRUT, LEBANON |
| Advertising Agency: | LEO BURNETT BEIRUT, LEBANON |
| Production Company: | FRAME NATION FILMS Ashrafiye, LEBANON |
Brief Explanation
Despite strict laws against it, counterfeit is still part of the Lebanese culture - everywhere to be seen, yet barely noticed. Almost any brand has a fake equivalent in stores.
To substitute for an inefficient consumer protection office, Brand Protection Group (BPG) was born, a coalition of major corporations and distributors working to fight counterfeit.
Without pointing out actual brands being imitated, we were asked to create an awareness campaign on counterfeit and promote the call center.
Since "the closest things to you can be fake", a husband can be fake as well when he uses a fake soap.
Credits
| Bechara Mouzannar |
Chief Creative Officer |
| Bechara Mouzannar |
Executive Creative Director |
| Areej Mahmoud/Tania Saleh |
Creative Director |
| Grace Kassab |
Copywriter |
| Nayla Baaklini |
Art Director |
| Tania Saleh |
Agency Producer |
| Nada Abi Saleh (Deputy Managing Director) |
Account Supervisor |
| Rudy Francis |
Producer |
| Jad Aouad |
Director |
| Karen Rahme |
Editor |
| Tania Saleh |
Sound Engineer |
| Hedgehog |
Post Production |
| Fadi Kassem |
Cameraman |
| Sarah Sakr/Misbah Natour |
Account Manager |
| Dima Kfouri |
Planner |
| Fadi Kassem |
Director Of Photography |
| Hedgehog |
EditingCompany |