2012 Winners & Shortlists

GO OUT THERE

Bronze
BrandBANK AUDI
Product/ServiceRETAIL BANKING
EntrantLEO BURNETT BEIRUT, LEBANON
CategoryBanking, Investment & Insurance
Entrant Company:LEO BURNETT BEIRUT, LEBANON
Advertising Agency:LEO BURNETT BEIRUT, LEBANON
Production Company:WONDERFUL PRODUCTIONS Beirut, LEBANON

Brief Explanation

Hearts floating around, people jumping into a billboard, and icons on the street are not things you would usually expect from a Bank’s retail TVC. Bank Audi broke through the clutter and captured the imagination of the public with this stop motion TVC and an exclusively written catchy and upbeat song. The TVC shows a man going through different stages of his life, starting from his graduation and ending at his son’s graduation. It positions Bank Audi as the financial enabler that encourages you to go out there, enjoy life, and grow beyond your potential.

Credits

Name Role
Bechara Mouzannar Chief Creative Officer
Bechara Mouzannar Executive Creative Director
Areej Mahmoud/Wissam Matar Creative Director
Rana Najjar Copywriter
Krystel Hoche/Dalia Fadel Art Director
Peter Mouracade Account Supervisor
Paul Sabbagh Producer
Pet/Flo Director
Desiree Atallah Editor
Johannes Stankovski Sound Design/Arrangement
Filmlounge Post Production
Filmlounge Animation
Pet/Flo Cameraman
Pierre Mourkech Lighting
Johannes Stankovski Music
Fatima Merhi Account Manager
Pet/Flo Cinematographer
Pierre Mourkech Director Of Photography
Wonderful Productions EditingCompany