Lebanese coffee is the most popular social experience that follows a certain ritual; reading fortunes from the coffee residue, using a special terminology that can be interpreted differently depending on what the fortune teller sees in the cup.
Cafe Super Brasil wanted to build awareness around their coffee brand in the popular areas. In a country ruled by a transitional government, and after 9 months of a major political crisis, we created a character called Abou Nazih, a butler in the government headquarters who has access to all the ministers' coffee cups. Abu Nazih became the Lebanese people's guide to predicting the future. He could read “the fortune of the country” after every governmental meeting, by collecting politician’s coffee cups.