| Brand | MOBINIL |
| Product/Service | TELECOM |
| Entrant | LEO BURNETT CAIRO, EGYPT |
| Category | Commercial Public Services |
| Entrant Company: | LEO BURNETT CAIRO, EGYPT |
| Advertising Agency: | LEO BURNETT CAIRO, EGYPT |
| Production Company: | LIGHTHOUSE FILMS Cairo, EGYPT |
Brief Explanation
A Jeep Cherokee is an aspirational car to many Egyptians due to its price and capabilities; Mobinil was going to give away 30 Jeep Cherokees for those who get online more frequently through Mobinil Internet and Broadband Services. Accordingly, we came up with the line "The more you stay online, the closer the Cherokee gets to you."
Credits
| Bechara Mouzannar |
Chief Creative Officer |
| Mohamed Hamdallah |
Executive Creative Director |
| Ashraf Badawy |
Creative Director |
| Ahmed Hussein |
Copywriter |
| Bassem Gad/Mohamed Fathy/Osama Arnaouty |
Art Director |
| Christin Ghobrial/Mohamed Aboul Enein/Marize Sami/Heidi El Guindy |
Account Manager |