| Brand | MOBINIL |
| Product/Service | TELECOM |
| Entrant | LEO BURNETT CAIRO, EGYPT |
| Category | Commercial Public Services |
| Entrant Company: | LEO BURNETT CAIRO, EGYPT |
| Advertising Agency: | LEO BURNETT CAIRO, EGYPT |
| Production Company: | LIGHTHOUSE FILMS Cairo, EGYPT |
Brief Explanation
A Jeep Cherokee is an aspirational car to many Egyptians due to its price and capabilities; Mobinil was going to give away 30 Jeep Cherokees so we thought of the idea that anyone can win a Jeep Cherokee, and they are free to do whatever they want with it.
Besides, for Egyptians, their cars are an essential part of their lives. Moreover, people tend to treat their cars differently, some are extra caring, some use it to show off, some use it to bully and others just make it part of their regular daily lives for transportation. The TVC portrayed how different people would react if they won the Jeep Cherokee.
Credits
| Bechara Mouzannar |
Chief Creative Officer |
| Mohamed Hamdallah |
Executive Creative Director |
| Ashraf Badawy |
Creative Director |
| Ahmed Hussein |
Copywriter |
| Bassem Gad/Mohamed Fathy/Osama Arnaouty |
Art Director |
| Christin Ghobrial/Mohamed Aboul Enein/Marize Sami And Heidi El Guindy |
Account Manager |