| Brand | ROYAL CERAMICS |
| Product/Service | CERAMIC FLOORS |
| Entrant | LEO BURNETT CAIRO, EGYPT |
| Category | Household, Home Appliances & Furnishings, Home Electronics & Audio-Visual |
| Entrant Company: | LEO BURNETT CAIRO, EGYPT |
| Advertising Agency: | LEO BURNETT CAIRO, EGYPT |
| Production Company: | LIGHTHOUSE FILMS Cairo, EGYPT |
Brief Explanation
Post the revolution, the financial situation in Egypt was uncertain for many, safety was minimal and smuggling was on the rise.
Credits
| Bechara Mouzannar |
Chief Creative Officer |
| Mohamed Hamdallah |
Executive Creative Director |
| Mohamed Fouad |
Creative Director |
| Ashraf Badawy |
Copywriter |
| Mohamed Moftah/Ahmed Hamdallah |
Art Director |
| Mohamed Yousri/Haitham El Manawaty |
Account Manager |