| Brand | AL AHRAM BEVERAGES |
| Product/Service | BIRELL |
| Entrant | LEO BURNETT CAIRO, EGYPT |
| Category | Drinks |
| Entrant Company: | LEO BURNETT CAIRO, EGYPT |
| Advertising Agency: | LEO BURNETT CAIRO, EGYPT |
| Production Company: | LIGHTHOUSE FILMS Cairo, EGYPT |
Brief Explanation
As known universally, men aren't supposed to cry.
Credits
| Bechara Mouzannar |
Chief Creative Officer |
| Mohamed Hamdallah |
Executive Creative Director |
| Ashraf Badawy |
Creative Director |
| Ahmed Hussein |
Copywriter |
| Osama Arnaouty/Ahmed Hamdallah |
Art Director |
| Christin Ghobrial/Raghda El Maghrabi |
Account Manager |