2012 Winners & Shortlists
LION
Gold Campaign
Campaign
1 of 3
2 of 3
3 of 3
| Brand | EGYPT FOODS |
| Product/Service | CONO |
| Entrant | LEO BURNETT CAIRO, EGYPT |
| 3 of 3 Campaign | |
| Category | Foods |
| Entrant Company: | LEO BURNETT CAIRO, EGYPT |
| Advertising Agency: | LEO BURNETT CAIRO, EGYPT |
| Production Company: | LIGHTHOUSE FILMS Cairo, EGYPT |
Brief Explanation
Building on the idea that "Cono is different" we decided that its communication and advertising should be different, that's why we reached the consumers on the street and let them try Cono. We then asked them "If you have the chance to make an ad for Cono, what would you do?" Interestingly enough, people came out with many outstanding different ideas that we decided to take to another level and execute them as TV ads. Making this the first TV campaign inspired and driven by the consumer.Credits
| Name | Role |
|---|---|
| Bechara Mouzannar | Chief Creative Officer |
| Mohamed Hamdallah | Executive Creative Director |
| Ashraf Badawy | Creative Director |
| Bassem Gad/ Osama Arnaouty | Art Director |
| Haitham Nassar/ Hani Seleim | Account Manager |