2012 Winners & Shortlists

Brief Explanation

The advertising idea is “Barbican. This is me…” which manifests itself in communication terms as the brand offers its consumers a platform of self expression. Take any situation and see it from the perspective of the consumers. In the case of this opportunity (movie sponsorship on 3 key Pan Arab top movie channels) we created 42 consumer generated looking spots, which consist of Barbican consumers, real everyday guys, re-creating clichéd remakes of their favorite movie scenes or genres. Multiple copies (42) means the sponsorship avoided the common problem of over repetitive movie or sponsorship idents. The sponsorship was supported by a competition that drove consumers to the Barbican facebook page. It involved uploading famous movies poster that featured you, then asking your friends to vote for your entry for a chance to win a Go Pro Camera each week.