2012 Winners & Shortlists

Brief Explanation

Based on a purely Lebanese insight, the ad tells the story of Jay-Jay a.k.a. Germanos Germanos, the new Cornelli spokesman. Jav-Jay comes to Lebanon and discovers Cornelli, so he decides to leave the States to settle in Lebanon because a country with no Corneili ice cream in not a country worth living in Along the way, Jay-Jay introduces us to Abou Zouz the taxi driver, the mayor and Samira his cousine's wife. In this copy, Jay-Jay introduces Cornelli to Abou Zouz, the taxi driver. He can’t get enough of it and since he drives a manual car which requires both hands, so he decides to buys a new automatic car just to be able to perfectly enjoy the ice cream. And he liiiiikes it! Cornelli makes a difference, which is why each one of them have changed their habits for it and it's about time everybody else did!