| Brand | NESTLÉ ICE CREAM |
| Product/Service | DOLCE DOLCEECA |
| Entrant | JWT Cairo, EGYPT |
| Category | Foods |
| Entrant Company: | JWT Cairo, EGYPT |
| Advertising Agency: | JWT Cairo, EGYPT |
| Production Company: | LIGHTHOUSE FILMS Cairo, EGYPT |
Brief Explanation
CULTURAL NOTE:
The Egyptian 'infomercial' is possibly the most delectable 'guilty
pleasure' we consume. A kitsch world where ads are shot on the
cheapest budget, using extras as 'actors', horrible lighting,
appalling music, and a Betacam camera tracking in and out endlessly to
sell the tackiest and most useless products.
ABOUT THE CAMPAIGN :
This Promo for Dolceeca Ice Cream gave away a motorcycle; a prize that
some may not desire. So we offered winners other 'interesting'
products available at the same price - if they choose to sell the
motorcycle.
If you these spots make your eyes sore, then we have succeeded
admirably.
Credits
| Ramsey Naja |
Chief Creative Officer |
| Mohamed Hamady/Tameem Younes |
Creative Director |
| Mohamed Hammady |
Copywriter |
| George Azmi |
Art Director |
| Khaled Zaki |
Agency Producer |
| Mai Azmy |
Account Supervisor |
| Fadi Faheem, Mohamed Farouk |
Producer |
| Omar Hilal |
Director |
| Zanad |
Animation |
| Amir Adib |
Account Manager |
| Hatem Elkashef/Shady Abdellatif |
Planner |
| Ahmed Hany |
Director Of Photography |