2012 Winners & Shortlists

Brief Explanation

Persil Starch was a new product to the region. More importantly the concept of a product that could keep clothes crisp as new was huge leap for distributors and consumers alike. So we had to demonstrate its benefits in a simple yet effective way.

The Brief

The Laundry Team at Henkel was to hold a three-day product induction workshop for Persil Starch for its key distributors in the UAE and KSA. It wanted a piece of communication that demonstrated the core benefits of Persil Starch in a simple yet engaging way.

How the final design was conceived

We devised innovative business cards for every member of the Laundry Team. Made of fortified fabric, they were flexible and durable enough to slide into wallets, pouches and pockets. They would serve as a useful and pointed reminder of the benefits of Persil Starch after the workshop was over.

Indication of how successful the outcome was in the market

The innovative business cards intrigued the distributors. And that reflected itself in a 2.6 increase in IPOs (initial purchase orders). Henkel has also requested the laundry divisions across the GCC and MENA regions to switch to similar business cards.