2012 Winners & Shortlists

Brief Explanation

The reality is, no body really pays attention to popcorn boxes because of their boring and often outdated look. Therefore, the challenge really was to bring the longest standing and most loved movie-going tradition back into the spotlight.

The Brief

To create a fresh new look for Grand Cinemas’ popcorn boxes.

How the final design was conceived

We go through a host of emotions at the movies and every emotional moment is better with a mouthful of popcorn. This inspired us to create playful and engaging popcorn boxes reflecting the varied emotions on the faces of Grand Cinemas’ equally varied target audience.

Indication of how successful the outcome was in the market

The audience connected with the idea instantly, as they saw their emotions reflected on the box. The Grand Cinemas Facebook page saw a 30% rise in the number of fans while the fan figures doubled in Lebanon.