MIDDLE EASTERN CHRISTMAS CARD
Brand | VOLKSWAGEN |
Product/Service | VOLKSWAGEN |
Entrant | MEMAC Dubai, UNITED ARAB EMIRATES |
Category | Flyers, Tickets, Invitations, Postcards, Calendars, Christmas and Other Greetings Cards |
Entrant Company: | MEMAC Dubai, UNITED ARAB EMIRATES |
Design/Advertising Agency: | MEMAC Dubai, UNITED ARAB EMIRATES |
Brief Explanation
As you can imagine, with a project like this, we needed a way to convey the spirit of Christmas cleverly, be considerate of the local religion and at the same time keep the light-hearted Volkswagen personality.
The Brief
Volkswagen set us the challenge to create Christmas cards for a predominantly Muslim region.
How the final design was conceived
Even though we were celebrating Christmas, we wanted to incorporate the region into our idea in a relevant way. By shining a light on iconic objects from the region, we wanted to show that the spirit of Christmas can be found anywhere – and in a way, forms a harmonious unity with the region.
Indication of how successful the outcome was in the market
Volkswagen received great feedback from their clients and business partners –and, we were told, no scolding by Santa Claus.
Credits
Steve Hough |
Memac |
Executive Creative Director |
Ramzi Moutran |
Memac |
Creative Director |
Leonardo Borges |
Memac |
Group Head Of Design |
Matthew Knowles |
Memac |
Art Director |
Casey Bird |
Memac |
Copywriter |