Brand | KHALID JAVED |
Product/Service | COBBLER |
Entrant | THE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES |
Category | Stationery |
Entrant Company: | THE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES |
Design/Advertising Agency: | THE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES |
Brief Explanation
The challenge was to make residents and shopkeepers of the area aware of his expertise, so that they would first approach him rather than go to costlier shoe repair centres located in popular shopping malls.
The Brief
Khalid Javed is a cobbler whose shop is located in a large residential and shopping area in Dubai mainly populated with Asian expatriates. These residents, by tradition, have a habit of repairing their shoes, sandals and slippers rather than disposing them off.
He asked us to create a business card for himself to promote his expertise.
How the final design was conceived
We created a very distinctive split-open business card, mimicking a leather upper and bottom sole that hinted to his expertise of both making and repairing shoes.
Indication of how successful the outcome was in the market
Not only did he freely distribute this card, but he also placed them at the cashiers of the local restaurants and grocery stores to be distributed to the public (a very common practice here to promote services).
He also used this unique Business Card as a flyer, getting them placed on the windscreens of cars in the vicinity and as a door-drop in residential buildings.
His business has more than doubled within this huge catchment area.
Credits
John Mani |
The Classic Partnership Advertising |
Chief Creative Officer |
Vitthal Deshmukh |
The Classic Partnership Advertising |
Chief Creative Officer |
Alok Gadkar |
The Classic Partnership Advertising |
Executive Creative Director |
John Mani |
The Classic Partnership Advertising |
Copywriter |
Alok Gadkar |
The Classic Partnership Advertising |
Art Director |
Abhay Chawak |
The Classic Partnership Advertising |
Photographer |