2012 Winners & Shortlists

Brief Explanation

Insight The ‘Sound of Silence’ is the final and most crucial step of the nib production process, which every nib must pass. Only then do they become part of a classic writing instrument. And this was a chance to reinforce the quality of these writing instruments.

The Brief

Create a DM to raise awareness of the 'Bespoke Nib Service' to the VIP database of Mont Blanc. This service involves a special machine that matches various handwriting styles to specific writing nibs.

How the final design was conceived

We created a nine-chapter story titled ‘Sound of Silence’. Romanticising one nib’s journey from start to finish, it covers the high level of precision and detail through each stage of the production process until the nib becomes the crown of a writing instrument. In terms of design, we wanted to keep an authentic look and feel to give the impression of that genuine touch, which the craftsmen of Montblanc apply every day when working in Hamburg's Artisan Studio to create these writing instruments.

Indication of how successful the outcome was in the market

The 300 DMs were only recently sent out at the end of January 2012.