THE COOLEST BUSINESS CARD
Brand | SAMSUNG |
Product/Service | AIR-CONDITIONING |
Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Category | Stationery |
Entrant Company: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Design/Advertising Agency: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Brief Explanation
Research in the region shows that most people maintain indoor temperatures at a comfortable
22-24°C. Heat-sensitive business cards were developed that revealed the Samsung call
center once temperatures reach 25°C, verifying the fact that your A.C. needs servicing and
more importantly who to call to do it.
By giving our customers the ability to directly evaluate indoor temperatures, Samsung
demonstrated their superiority as the leaders in the A.C. category.
The Brief
Samsung is one of the leading air-conditioner makers in the world and is a trusted name in
household products. The objective was to demonstrate that only their authorized servicemen
could ensure reliable maintenance to keep the cool indoors.
How the final design was conceived
Temperatures in the Gulf can reach a blistering 50°C, placing incredible strain on
air-conditioners. Running almost year-round, A.C.'s breaking down has become the norm.
With the A.C. category lacking adequate after-sales service, calling that random 'A.C. repair
guy' has become the norm.
Targeting existing Samsung A.C. customers, the aim was to demonstrate trust in the
Samsung servicemen.
Indication of how successful the outcome was in the market
Developing a unique product demonstration that can be experienced in every room of the
house and by every member of the family, Samsung was able to solidify its reputation as the
experts in cooling.
Credits
Malek Ghorayeb/Peter Bidenko |
Leo Burnett Dubai |
Regional Executive Creative Director |
Mohamed Oudaha |
Leo Burnett Dubai |
Creative Director |
Rafael Rizuto |
Leo Burnett Dubai |
Senior Art Director |
Nabil Rashid |
Leo Burnett Dubai |
Senior Copywriter |
Dima Kronfol |
Leo Burnett Dubai |
Senior Art Director |
Jihad Nehme |
Leo Burnett Dubai |
Acount Director |
Nabil Mufarrij |
Leo Burnett Dubai |
Communication Servicing Director |
Zeina Mandoor |
Samsung |
Corporate Marketing Manager |
Sunil D'acosta |
Leo Burnett Dubai |
Production Executive |
Murid Rahhal |
Leo Burnett Dubai |
Interactive Designer |
Bechara Mouzannar |
Leo Burnett Dubai |
Chief Creative Officer |