THE LEARN-A-LANGUAGE CALENDAR
Brand | DU - EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY |
Product/Service | TELECOMMUNICATIONS |
Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Category | Flyers, Tickets, Invitations, Postcards, Calendars, Christmas and Other Greetings Cards |
Entrant Company: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Design/Advertising Agency: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Brief Explanation
The aim was to create something that would be more than just a piece of desk ornamentation and would also be relevant to du. It had to have the uniqueness to invite interaction, but also serve the functional purpose of a calendar.
The Brief
Design a calendar that could become a great way to interact with the brand throughout the year.
How the final design was conceived
People from nearly 200 different nationalities reside in the UAE. However there's very little cross-cultural mingling beyond the work place, with language being the single biggest barrier. So, we created a calendar that literally got people talking.
A desk calendar that teaches you a useful foreign phrase by just using it every day like any normal calendar, with every month featuring a new language.
Suddenly, greeting someone in Arabic, asking for the price in Hindi or thanking someone in Tagalog became as easy as looking up the date.
Indication of how successful the outcome was in the market
10,000 copies were distributed to a great response from all who received it. du became known for providing not just telecommunication solutions, but communications solutions, too.
Credits
Bechara Mouzannar |
Leo Burnett |
Chief Creative Officer |
Peter Bidenko |
Leo Burnett |
Regional Executive Creative Director |
Abraham Varughese |
Leo Burnett |
Creative Director |
John Smeddle |
Leo Burnett |
Copywriter |
Jaison Ben |
Leo Burnett |
Copywriter |
Edward Poh |
Leo Burnett |
Art Director |
Kapil Bhimekar |
Leo Burnett |
Art Director |
Ermie Uson |
Leo Burnett |
Art Director |
Tala Qaraeen |
Leo Burnett |
Communication Manager |
Saad Yusuf |
Leo Burnett |
Communication Director |
Johnny Malek |
DU - Emirates Integrated Telecommunications Company |
Vice President - Commercial Communications |
Rima Naoum |
DU - Emirates Integrated Telecommunications Company |
Senior Manager Retail/Partner Communications Commercial |
Razan Lutfi |
DU - Emirates Integrated Telecommunications Company |
Manager Partner Communications |
Kavi Bhandari |
Leo Burnett |
Production Manager |