Brand | AWAN TEA |
Product/Service | TEA |
Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Category | Posters |
Entrant Company: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Design/Advertising Agency: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Brief Explanation
Lebanon does not grow tea, they import it from around the world. Each country brings a unique flavour to tea. Our key objective was to educate them of these unique flavours and tell them about t he countries they are imported from.
The Brief
To engage the customer once he is inside the store. And educate them about the country of origin of each tea pack.
How the final design was conceived
Keeping in mind the Arab spring and the ‘wave of change’ that the Lebanese people demand, we created a campaign that brings inspiring stories from each country. These are real life stories that have brought about change in their respective nations.
The design borrows from the culture and history of each country. The typography captures the essence of the story.
Indication of how successful the outcome was in the market
The customers were in awe of the posters. They demanded that a poster be given along with each purchase of tea.
Humbled by the public demand Awan tea gave out posters with a purchase of 1kg tea.
Customers even began taking pictures of the posters and uploading it on facebook, this created lot of curiosity and increased footfall in the Awan store in Lebanon.
Credits
Bechara Mouzannar |
Leo Burnett |
Chief Creative Officer |
Peter Bidenko |
Leo Burnett |
Executive Creative Director |
Yayati Godbole |
Leo Burnett |
Creative Director |
Kapil Bhimekar |
Leo Burnett |
Art Director |
Jaison Ben |
Leo Burnett |
Copywriter |
Kapil Bhimekar |
Leo Burnett |
Typographer |