2012 Winners & Shortlists

Brief Explanation

The brand was designed to be enchanting for both children and their parents alike, having a personalized feel that kids would find unforgettable and that would leave a strong impression with all of the company’s clients.

The Brief

To create an exciting and unique brand identity for a children’s events and catering company in Dubai.

How the final design was conceived

Developing a brand identity around a series of characters, a family of colorful monsters, each with their own unique persona. Together these brand characters create a world of fantasy and endless imagination, which translates into the brand’s collaterals: Party & Events, Bakery, Body & Mind, Photography and Arts & Crafts. As each character is so different, every child will have their own favorite member of the Kidz & Co gang.

Indication of how successful the outcome was in the market

The brand was successfully launched into the Dubai market in summer 2011 and the brand characters were an instant hit with children. The company have plans to extend the brand throughout the region so that children across the Middle East can join the Kidz & Co family.