2012 Winners & Shortlists

Brief Explanation

Our objectives were: showcase our capabilities by creating a magazine that is visually outstanding and appealing, while also pushing the limits and challenging the market, maintaining an international design standard, introducing a new concept to the market, and encouraging local and international talent to take part in a community driven project. The challenge was to attract attention, create interest, make the magazine easily recognisable, and maintain a simplistic approach. Another challenge was to come up with a concept for the cover which can always be followed but at the same time be creative within those limits.

The Brief

quint magazine is an initiative taken by quint design studio to promote ourselves by providing a platform for talent and creativity. Our brief was to distinguish the magazine from other publications.

How the final design was conceived

We went back to the roots of publishing and used typography as a key element. The framework was the quint logo, rotating use of the vibrant quint colours, and a different typographical treatment of the issue number on each cover - no distracting headlines and no photography.

Indication of how successful the outcome was in the market

- 2 design awards in less than a year - media attention and coverage on CoverJunkie.com, MagSpreads.com, and other inspirational design websites and blogs - design professors at universities in the United States (The Art Institute of Austin), Europe (Moholy-Nagy University of Art and Design Budapest), and the UAE (American University of Dubai and American University of Sharjah) used the magazine as a benchmark for their students - 10,000 printed copies monthly, distributed in over 2,000 locations in the UAE - online readership in over 80 countries - 15,000 to 20,000 unique page views monthly