2012 Winners & Shortlists

Brief Explanation

We had 2 months from the date of Briefing to conceptualize, design, produce and Deliver the VIP corporate Gift, deal with suppliers that are away during the month of Ramadan and August in Europe, and deliver quality that will reflect aspects of the cultural heritage of the UAE. We had to source out images of the UAE from the past 40 years. It was a challenge to find images that best suit the quotes and at the same time pay Homage to the Late President.

The Brief

To create a Corporate VIP limited edition book/gift to be handed out by His Highness General Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi, Deputy Supreme Commander of the UAE Armed Forces and Chairman of the Abu Dhabi Executive Council. Brief: Create a book using forty quotes from Sheikh Zayed to commemorate the unity and prosperity he envisioned for his people.

How the final design was conceived

The name Zayed in Arabic is 4 letters, so we made 4 books, each 40 pages, 10 quotes per book (each presenting a decade, Bronze, Silver, Gold and Pearl). 4 artworks using the name Zayed where created for the books. We also created 4 sets of Limited edition 1/40 acrylic cases with desert sand from Zayed's birth place and a coffee layer (to reflect Arabian hospitality and add a unique sensory experience). Each case is engraved with calligraphy and sealed in mother-of-pearl; paying homage to the UAE’s sea-fearing heritage.

Indication of how successful the outcome was in the market

The memory of Sheikh Zayed was honored in this publication allowing the Crown Prince to Proudly present the UAE's Heritage in a publication, that will sit on other President's Coffee Tables and that reflect the late President's Vision and where the UAE is today on it's 40th anniversary. This limited edition publication is a series of 4 1/40 publications (160 in total). It is only given out to special delicates, Royals and Presidents in the event of the UAE's 40th anniversary.