2012 Winners & Shortlists

Brief Explanation

Key objectives: In the current scenario of the Arab Spring, nurturing and motivating the youth of the country, in order to channelize their energies into arenas including sports. To highlight less popular sports by bringing to the fore, achievements of young sporting heroes Encourage participation of women in sports by projecting their sporting triumphs. The Challenge: How to make the sporting theme look fresh and new To get the right expressions from real players (and not models), away from their playing field, inside the studio Making sure the calendar remains functional and visually attractive for the next twelve months.

The Brief

The Khimji Ramdas (KR) annual calendars over the years have showcased the achievements of Omani talent in various spheres including art, fashion, and higher education. It is a platform to exclusively promote and acknowledge individuals who are a cut above the rest. Aptly themed Budding Sports Stars of Oman, 2012 KR Calendar pays its tribute to the Youth in evolving sporting disciplines, who are steadfastly on their way to garner top honours for their country.

How the final design was conceived

To arrive at the final design A. We chose the evolving sporting disciplines that had potential to become popular in Oman other than football. B. Worked on the abstract representation and visual similes for sporting disciplines to add zest and flavour, for example; Sprinting depicted by a panther; sailing with a swordfish; tennis players powered with wings, shooting star with a golfer etc. C. Tweaked on the designs to dovetail the actual photography results with the abstracts

Indication of how successful the outcome was in the market

The KR calendars reach a large audience inside and outside of Oman. More than 8000+ KR calendar’s get distributed to Ministries, institutions, corporate houses and customers every year. The pages placed in an elegant reusable Beech wood stand are a much sought after desk accessory. H.E. Ali bin Masoud al Sunaidy Oman's Minister of Sports Affairs, deeply appreciated efforts of Khimji Ramdas group in promoting sports among the large youth population of the country, and presented the 2012 calendar to a sizeable audience attending a ministry program in January 2012.